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Now that personalization and customer experience are make-or-break factors for business success today, effective segmentation is an absolute must.Traditional approaches to segmentation focused mainly on who customers are and segments were based on demographic attributes such as gender or age, and firmographic attributes like company size or industry. Whereas behavioral segmentation is about understanding customers […]

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Two weeks of our active networking, training and presentations at Digital Entrepreneurship Summer Program resulted in winning SmartSender’s own office space at Talent Garden in Vienna, Austria! We would like to thank Talent Garden Vienna and Vienna Business Agency for this wonderful opportunity to push SmartSender up to a whole new level! We won’t let […]

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We are seeking a QA Engineers to develop and execute manual, functional and automated tests to ensure product quality of our transactional email platform. Responsibilities: Create test plans, test cases for both new and existing product features; Execute functional tests and identify opportunities to leverage automation. Analyze test results and provide quality reports Participate in […]

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In healthcare, private clinics in particular, first impressions are vital. A person’s first encounter with your facility can make or break his/her decision to become your patient. Sometime the healthcare services can be extremely personal and often invasive, like plastic or cosmetic surgery, so it’s important to do what you can to put people at […]

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“50% off on dog deodorant”. An email with such a subject would pleasantly surprise you, if you own a dog. But what if you don’t? The email will most likely appear in the trash without even being opened. What happened here? You know the business, which contacted you, but you own a fish, why are you […]

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Warming an IP address is essential for reputation with Email Services Providers (ESPs). The process of methodically adding campaign volume week-over-week to your IP is known as IP Warm-up. When you first start sending email from a new IP address, ESPs immediately detect it and consider it suspicious until they establish a positive sending reputation. […]

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At SmartSender, we field numerous requests from successful healthcare professionals who have great offline success, but online efforts that fall short of their expectations. Some of them have heard about using healthcare email marketing with automation software to put some of their day-to-day marketing tasks on autopilot, but they don’t know where to start from. […]

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As a healthcare provider, you should know that the sensitivity to your customer’s data is your number one priority. Thus the Personal Health Information (PHI) is probably the last thing you will email to your customer. No matter how many solutions SmartSender or other email platforms provide, email is inherently insecure. In general, a problem […]

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When a customer signs up to receive your emails, you get a lot of valuable information, such as the name, email address, location, gender, purchase history, and much more. You can use this information to segment your contact lists, trigger automated email series, or dynamically change the content of your email according to the interests […]

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SmartSender is in the FINALS of Online Startup Challenge III in Central & Eastern Europe! We made it to the Top 100 out of about 800 applicants. The Jury has already started the next step of evaluation process to select CEE Startup Challenge III Finalists. Top 10 companies will be presented on the social media […]

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